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'Feminine style with a modern attitude.' The Friends Like These woman enjoys coffee culture, loves to travel with her friends and has a more relaxed approach to styling her outfits. This set the tone for stories and reels on Instagram to feel trend-led, conversational and relatable with plenty of behind the scenes content and style advice.
Intro and outro frames for a weekly templated story
BTS content on ecom shoot
Beyond Basics story
Weekly trend story focusing on specific trends
Spots trend story
Reel teasing new releases
Colour trend stories
Linen trouser ecom reel
Friends Like These take on the 'Yacht Club trend'
Blue blouse ecom reel
Halloween inspired reel
Collection of BTS reels
Cut out story
Ecom reel with model May
Party GIF using the film frames iconic to the brand
Reels showcasing the brand's party outfits
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