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Friends Like These's third brand collaboration with Made in Chelsea star Millie Mackintosh. The vision was a Wild West campaign inspired by Millie's boho style, shot at a gas station in the desert and on a safari adventure.



Teaser story
Teaser reel


Carousel 1

Carousel 2

Carousel

Carousel 1
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Gas station Instagram carousel with 'Wild at Heart' logo lock-up

Launch reel

Campaign competition



Campaign email - delivered by Next

Gas station Instagram outfit build showcasing the product from the collection

Gas Station Carousel 1

Gas Station Carousel

Gas Station Carousel 1
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Collection Reel




Product reels

Millie linen story

Ways to wear Instagram carousel


Carousel 1

Carousel 2

Carousel 6

Carousel 1
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Safari Carousel 1

Safari Carousel

Safari Carousel 3

Safari Carousel 1
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Safari carousel using campaign imagery
Safari outfit build
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