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Friends Like These's third brand collaboration with Made in Chelsea star Millie Mackintosh. The vision was a Wild West campaign inspired by Millie's boho style, shot at a gas station in the desert and on a safari adventure.
Teaser story
Teaser reel
Carousel 1
Carousel 2
Carousel
Carousel 1
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Gas station Instagram carousel with 'Wild at Heart' logo lock-up
Launch reel
Campaign competition
Campaign email - delivered by Next
Gas station Instagram outfit build showcasing the product from the collection
Gas Station Carousel 1
Gas Station Carousel
Gas Station Carousel 1
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Collection Reel
Product reels
Millie linen story
Ways to wear Instagram carousel
Carousel 1
Carousel 2
Carousel 6
Carousel 1
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Safari Carousel 1
Safari Carousel
Safari Carousel 3
Safari Carousel 1
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Safari carousel using campaign imagery
Safari outfit build
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